KRA: Task / Activities
Design and create social media posts while maintaining the content calendar.
Coordinate with the external content and design team and review deliverables.
Monitor marketing analytics, reporting, and improve content systems.
KPI: Performance Metrics
Content published as per calendar.
Social media engagement and content performance.
Brand consistency across all communication.
Marketing reports and process improvements.
Required Skills:
Excellent English copywriting skills
Social media content creation
Eye for design
Process & systems thinking
Preferred skills
Experience in founder-led or personal brand marketing
Portfolio in wellness, education or coaching content
Comfortable using AI in work