Key Responsibility

Campaigns & Advertising
Plan and execute end-to-end online and offline advertising campaigns for Satchmo Holdings.
Design targeted campaigns for recent product launches, seasonal promotions, and key trade events.
Develop entry-marketing strategies for current markets or product categories as the company scales.
Plan, execute, and measure A/B tests and conversion experiments to continuously improve campaign ROI.

Digital Marketing & Social Media
Build and maintain brand presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
Plan and manage paid digital campaigns — Meta Ads, Google Ads, influencer collaborations — within budget.
Track and report campaign performance against KPIs using Google Analytics, Meta Business Suite, and similar tools.

Content Creation & Brand Management
Develop brand-aligned content—product storytelling, recipes, behind-the-scenes testimonials—for all channels.
Uphold brand identity, visual standards, and tone of voice across all media and communication touchpoints.




Manage creation and distribution of marketing assets: brochures, packaging inserts, in-store materials, and merchandise.
Coordinate product photography and videography shoots in line with brand guidelines.

Public Relations & Communications
Support PR initiatives — media pitches, press releases, industry events, and corporate communications.
Build and maintain relationships with food bloggers, media houses, influencers, and key industry stakeholders.
Draft brand communications including press releases, newsletters, media kits, and blog articles.

Vendor & Agency Coordination
Coordinate with creative agencies, media vendors, print suppliers, and digital partners from brief to delivery.
Negotiate quotations, manage timelines, and ensure quality of marketing deliverables.
Collaborate cross-functionally with the Sales, Product, and Operations teams on marketing support needs.

Market Research & Reporting
Mo

📌 Marketing Trainee Bengaluru (India)
🏢 KinnectoHR
📍 India