About the Role

We are looking for a Performance Marketing Specialist with solid hands-on experience in Real Estate Lead Generation to join our team.

You will be responsible for generating high-quality real estate leads, improving campaign performance, controlling CPL, and continuously optimizing campaigns to deliver better ROI for our clients.

KEY RESPONSIBILITIES

Meta Ads - Facebook & Instagram
Plan and execute lead generation campaigns for real estate projects.
Set up and manage Meta Ads campaigns, ad sets, audiences, and creatives.
Work with Lead Forms, WhatsApp campaigns, Landing Page campaigns, and conversion campaigns.
Create and test different audience segments, creatives, copy, and offers.
Manage retargeting and remarketing campaigns.
Monitor CPL, CTR, CPM, CPC, conversion rate, and lead quality.
Continuously optimize campaigns based on performance.

Google Ads
Plan and manage Google Search, Display, Performance Max, and remarketing campaigns.
Conduct keyword research and build relevant keyword lists.




Create and optimize search campaigns for real estate projects.
Manage negative keywords, bidding strategies, budgets, and ad extensions/assets.
Track conversions and optimize campaigns for qualified leads.
Analyze search terms and campaign performance regularly.

YouTube Ads
Plan and execute YouTube video advertising campaigns.
Run campaigns for real estate project awareness and lead generation.
Develop audience targeting strategies including remarketing, custom audiences, and interest-based targeting.
Monitor CPV, CTR, conversions, CPL, and overall campaign performance.
Test different videos, hooks, audiences, and campaign objectives.

REAL ESTATE LEAD GENERATION

Ad → Landing Page / Lead Form / WhatsApp → Lead → Sales Team → Site Visit → Booking

You should be comfortable working with metrics such as:
Cost Per Lead (CPL)
Cost Per Qualified Lead (CPQL)
Cost Per Site Visit
Conversion Rate
Lead-to-Site-Visit Rat

📌 Performance Marketing Specialist Dahisar East
🏢 Growmore With Us
📍 Dahisar East