Role & responsibilities:
- Identify capability gaps across frontline sales teams through field visits, performance data, and manager feedback.
- Plan and execute sales capability and training programs for the sales team.
- Support induction and onboarding of current sales employees.
- Conduct field coaching and reinforce key selling and execution practices.
- Develop sales training content, toolkits, and learning materials.
- Drive capability initiatives around distribution, merchandising, visibility, selling skills, negotiation, and outlet execution.
- Work closely with Sales Managers and Regional Teams to improve field effectiveness.
- Track training effectiveness, capability scores, and business impact.
- Analyze sales KPIs to identify areas for improvement and recommend interventions.
- Share best practices and support implementation of sales excellence initiatives.
- Prepare regular MIS, dashboards, and management reports.