Role & responsibilities
- Drive secondary sales and distribution targets across the assigned geography through effective coordination with RSPs and stockists.
- Ensure effective order booking, stock management, and achievement of primary and secondary sales objectives.
- Implement trade marketing initiatives, schemes, promotions, visibility programs, and other BTL activities at the local market level.
- Manage claim preparation, validation of supporting documents, and timely submission of accurate claims to the branch office.
- Oversee stockist administration, including SMR preparation, stockist appointments, REACH updates, and sales/case reporting.
- Drive effective merchandising and product visibility through coordination with RSPs, merchandisers, and internal stakeholders.




- Coordinate with third-party merchandisers for POSM allocation, execution, and monitoring across the assigned markets.
- Conduct market intelligence activities to track competition, market trends, complaints, and business opportunities.
- Support OJT and capability-building initiatives for RSPs in coordination with the Sales Capability team.
- Ensure achievement of key KPIs including secondary sales targets, RSP productivity, average brand sales, and new brand/NPD opportunities.

Preferred candidate profile
- Must have experience of CSD business.
- Minimum 2 years of experience is required.
- Age Minimum - 32 Years

📌 Senior Sales Incharge (Hisar)
🏢 Dabur
📍 Hisar