Job title:Paid Search Campaign Specialist
Location: Hyderabad

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally.

Our mission is to bring health in people’s hands by making self-care as straightforward as it should be. For half a billion consumers worldwide - and counting.

At the core of this mission is our 100 loved brands, our 11,000-robust global team, our 13 best-in-class manufacturing sitesand 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

About the job:
Plan and execute paid search campaign management activities to improve search performance through continuous optimization of keywords, match types, bidding strategies, and ad copy. Ensure alignment with business objectives, performance KPIs, and measurement frameworks while maintaining delivery accuracy, efficiency,



and scalability across search platforms.

Main responsibilities:
As a Paid Search Campaign Manager, you will manage and optimize paid search campaigns to drive business-relevant performance outcomes. Your day-to-day responsibilities will include refining keyword strategies, adjusting bids, optimizing ad copy and extensions, and analyzing performance signals to improve ROAS, conversion rates, and efficiency.

You will collaborate with analytics, creative, and client-facing teams to ensure search campaigns align with business priorities, testing frameworks, and performance goals while maintaining solid execution discipline.

Roles & Responsibilities
Expected to be a Subject Matter Expert (SME)in paid search campaign execution and optimization.
Continuously refine keyword strategies, match types, ad copy, extensions, and bidding approaches.
Execute in-flight optimization using bid strategies,

📌 Paid Search Campaign Specialist Hyderabad (India)
🏢 Opella Healthcare Group
📍 India