Area Business Manager Trade
Key Responsibilities
1. Sales Target Achievement
- Drive primary sales (company to distributor) and secondary sales (distributor to retailer) to achieve monthly, quarterly, and annual targets.
- Monitor sales performance and take corrective actions to achieve business objectives.
2. Distributor & Channel Management
- Appoint, manage, and develop distributors, stockists, and super-stockists.
- Ensure effective distribution, product availability, and smooth channel operations.
- Build robust relationships with channel partners and resolve operational issues.
3. Retail Network Expansion
- Expand and strengthen the retail network across the assigned territory.
- Improve product availability, distribution reach, and visibility at retail outlets.
- Ensure effective merchandising and execution of brand standards.
4. Team Leadership & Coaching
- Recruit, train, manage, and motivate Sales Officers (SOs), Territory Sales Officers (TSOs), Sales Representatives, or Medical Representatives (MRs).
- Conduct regular joint market visits to coach and develop team members.
- Monitor individual and team performance against defined targets.
5. Market Execution & Promotion
- Plan and execute trade schemes, consumer promotions, product activations, and other market initiatives.
- Ensure effective implementation of company strategies and promotional plans at the ground level.
6. Market Intelligence & Reporting
- Conduct regular market visits to understand market trends, customer needs, competitor activities, pricing, launches, and schemes.
- Provide timely and accurate daily/monthly sales reports and market updates.
- Maintain relevant sales and market data using Excel, DMS, SAP, or other business systems.
7. Collections & Inventory Management
- Ensure timely collections from distributors and effective management of outstanding payments.
- Monitor distributor inventory and stock movement to maintain optimum inventory levels.
- Proactively address potent
📌 Area Business Manager-OTC (Mumbai)
🏢 PERSOL
📍 Mumbai