Position: Paid Media Specialist

Location: Remote

Working Days: Monday to Friday

Experience Required: 3-5 years
Paid Media Specialist
About the role:

This is a high-ownership Paid Media Specialist role where you’ll manage 3–5 B2B SaaS accounts end-to-end. You’ll be responsible for Strategy, execution, and optimization, Driving pipeline and revenue outcomes & Using AI tools and workflows daily.
What they'll own:
- Full campaign lifecycle across Google Ads, Microsoft/Bing Ads, LinkedIn Ads, Meta Ads, plus Reddit and X Ads
- Budget, bid, and pacing management tied to revenue goals , not just spend targets
- Audience strategy: intent-based, firmographic, ABM lists, retargeting, lookalikes
- Tracking accuracy: conversion tracking, UTMs, CRM integration
- Full-funnel strategy connected to pipeline and revenue, not isolated channel campaigns
- Structured A/B experimentation across creative, audience, and bidding
- Cross-channel budget reallocation based on performance data
- Daily use of AI tools for ad copy, research, analysis,



and optimization; automating reporting and repetitive workflows
- Direct client-facing work , participates in calls with strategic recommendations, not just reporting
Must have:
- Hands-on experience managing paid media across multiple platforms simultaneously (Google + LinkedIn + Meta minimum) , single-platform specialists will struggle with this scope
- B2B SaaS account experience specifically , audience/ABM logic here is different from B2C or e-commerce paid media
- Demonstrated ownership of pipeline/revenue outcomes, not just campaign metrics (CPL, CTR, ROAS alone are not enough , needs CRM/SQL-level thinking)
- Comfortable using AI tools daily in production workflows (not just aware of them)
- Client-facing communication skills , this role sits directly in front of clients, not behind an account manager
Positive to have:
- Experience with Reddit Ads or X Ads specifically (less common skill, agency is intentionally experimenting here)
- Experien

📌 Paid Media Specialist (India)
🏢 PinnacleU
📍 India