* Candidate ONLY from Reputed IT MNC Companies may apply
Product Marketing – mandate
- Recent Strong Exp in US Market – mandate
- Domestic Market
Asset / Finance / Banking products – mandate
Product Positioning – mandate
Product Messaging – mandate
SaaS Company Exp – mandate (Mention Names)
GTM (Go-To-Market) Strategy – mandate
AI Tools – mandate
Demand Generation / Campaigns – mandate
Content – mandate
Account Based Marketing (ABM) – mandate
Overview of the Role – Sr. Manager - Product Marketing
Location:
India, Gurgaon
The Product Marketing Manager will work closely with Product teams, BU sales, delivery, and marketing to develop and execute an integrated, scalable marketing program mix driving demand generation and awareness for products, solutions, and service offerings among Fortune 500 and Fortune 1000 companies in the US market.
The role is anchored on developing sharp positioning and messaging for our products and solution offerings, with success measured by qualified leads generated, current pipeline created, and pipeline influenced through marketing programs.
Responsibilities
Strategy & GTM Planning
- Develop and execute a marketing plan for products and vertical/horizontal offerings in conjunction with BU leadership, including key activities and budgets focused on awareness and demand generation for new customer acquisition
- Deploy AI-powered GTM tools (e.g., Clay, 6sense, Demandbase, etc) to sharpen ICP targeting, accelerate pipeline intelligence, and improve campaign efficiency across the funnel
- Define key buyer personas and market segments using AI-assisted research and intent data, accounting for buying behavior and the full customer lifecycle
Positioning & Messaging
- Develop product and offering-level positioning, messaging, value propositions, and key differentia