Roles and Responsibilities :
- Conduct market research to identify trends, opportunities, and challenges in the FMCG industry.
- Analyze customer insights to inform product development and marketing strategies.
- Develop primary research plans to gather data on consumer behavior, preferences, and pain points.
- Collaborate with cross-functional teams to integrate findings into business decisions.
Job Requirements :
- 3-13 years of experience in market analysis or a related field.
- Robust understanding of Market Research principles and methodologies (e.g., qualitative & quantitative).
- Proven ability to analyze complex data sets and present findings effectively.
- Experience working in an agile environment with multiple stakeholders.