Part-Time Google Ads Specialist – Lead Generation | Lucknow
Employment Type
Part-Time | Freelance / Contract
About Samrat Path Labs
Samrat Path Labs is a leading pathology and diagnostic laboratory in Lucknow. We are looking for an experienced Google Ads Specialist who can take ownership of our Google Ads campaigns and consistently generate high-quality patient leads and phone calls.
Key Responsibilities
- Plan, create, manage and optimize Google Search Ads campaigns
- Generate high-quality leads and inbound calls for our diagnostic/pathology services
- Conduct keyword research and identify high-intent search terms
- Manage campaign budgets and optimize for lower cost per lead/call
- Continuously optimize keywords, bids, ads, audiences and locations
- Create and test compelling ad copy focused on lead generation
- Manage negative keywords and search terms regularly
- Set up and monitor conversion tracking for calls, forms and other relevant actions
- Analyze campaign performance and make data-driven improvements
- Provide regular reports on ad spend, leads, calls,
CPL and overall performance
- Identify opportunities to scale campaigns while maintaining lead quality
What We Are Looking For
- 1+ years of hands-on Google Ads experience
- Proven experience in lead generation through Google Ads
- Must have personally managed Google Ads campaigns for businesses
- Strong knowledge of Google Search Ads, keyword research, bidding and conversion optimization
- Experience with Google Analytics / GA4 and Google Tag Manager is preferred
- Solid understanding of call and form lead tracking
- Experience managing location-based campaigns is a strong advantage
- Must be comfortable working with performance metrics such as CPL, conversion rate and ROAS
- Healthcare / diagnostic / clinic / hospital experience is a major plus
- Candidates should be able to demonstrate real previous campaign results