*Job Description – Lead Generation Executive*
Position

Lead Generation Executive

Job Overview

We are looking for a
results-driven Lead Generation Executive
to support the growth of our OTT and digital entertainment business. The role will focus on identifying brands, agencies, advertisers, sponsors, and strategic partners and generating qualified business opportunities.

The candidate will work across properties such as
Kaise Banta Hai, Heroes, Medical Gurus, and VFX Kingdom Games
, helping monetize them through
brand partnerships, sponsorships, content integrations, advertising sales, and strategic collaborations
.

Key Responsibilities

Lead Generation & Market Research
- Identify and generate qualified leads from brands, advertising/media agencies, sponsors, OTT platforms, and potential business partners.
- Conduct market research using
LinkedIn Sales Navigator, industry databases, social media, company websites, and other tools
.
- Identify suitable brands and accounts that align with our OTT and digital entertainment properties.




- Build and maintain a database of potential clients, decision-makers, and industry contacts.

Prospecting & Outreach
- Identify key decision-makers such as
Marketing Heads, Brand Managers, Media Heads, Partnership Heads, and senior stakeholders
.
- Execute outreach through
LinkedIn, email, calls, networking, referrals, and other channels
.
- Build relationships with prospects and effectively communicate our content properties and value proposition.
- Follow up consistently to generate meetings and qualified sales opportunities.

Brand Partnerships & Sales Support
- Understand client requirements and identify suitable opportunities across our OTT properties.
- Work with the Sales/Business Development team to move qualified leads through the sales pipeline.

Campaign & CRM Management
- Work with Marketing, Content, and Creative teams on
email campaigns, LinkedIn outreach, newsletters, and sales communication
.
- Develop and test outre

📌 Lead Generation Executive (Pune City)
🏢 Digikore Studios
📍 Pune City