This role is for one of the Weekday's clients

Salary range: Rs 1000000 - Rs 1200000 (ie INR 10 - 12 LPA)

Min Experience: 5 years

Location: Hyderabad

JobType: full-time

We are seeking an experienced Brand Manager to drive brand strategy, consistency, and positioning across all physical and digital touchpoints. This is a high-ownership role that requires a blend of strategic thinking and hands-on execution to build a distinctive and aspirational brand in the real estate space.

As part of a growing organization, you will play a key role in establishing brand systems, processes, and best practices, laying a strong foundation for long-term growth, recognition, and market differentiation.

Key Responsibilities

Brand Strategy & Positioning

- Develop and execute comprehensive brand strategies to strengthen identity, visibility, and recall
- Ensure all brand communications align with the organization’s vision, values, and positioning
- Build a differentiated brand narrative that resonates with target audiences

Brand Consistency & Creative Management

- Maintain consistency across all touchpoints, including marketing collateral, project sites, events, and digital platforms
- Collaborate with design agencies and external vendors to create high-quality, brand-aligned assets
- Oversee content development and ensure cohesive, compelling storytelling across channels

Digital & Social Media Presence

- Lead and manage social media platforms, including LinkedIn, in line with brand positioning
- Ensure content strategy reflects brand ethos and drives engagement




- Work closely with agencies to optimize digital presence and campaigns

Research & Insights

- Conduct market research and competitor analysis to identify growth opportunities
- Monitor brand performance and recommend strategies for continuous improvement
- Leverage insights to refine positioning and communication strategies

Vendor & Budget Management

- Manage relationships with external agencies and vendors
- Oversee budgets, ensuring effective allocation and ROI on marketing spends
- Drive efficiency and accountability across brand initiatives

Key Skills & Competencies

- Strong understanding of branding, positioning, communication, and design principles
- Experience in media planning and performance analytics
- Ability to work independently with end-to-end ownership
- Excellent communication, storytelling, and presentation skills
- Robust vendor management and budget control capabilities
- Knowledge of digital marketing and campaign optimization
- Analytical mindset with a focus on insights and continuous improvement

Qualifications & Experience

- Bachelor’s degree in Marketing, Design, Communications, or a related field
- 5–8 years of experience in brand management
- Prior experience in real estate, lifestyle, or FMCG sectors preferred
- Proven track record of building and maintaining brand identity across multiple channels

Skills

- Media Planning
- Performance Analytics
- Vendor & Budget Management
- Branding & Design Principles
- Social Media Marketing

📌 Brand Manager (Hyderabad)
🏢 Important Company of the Sector
📍 Hyderabad