Role & responsibilities
- Conceive and develop efficient and intuitive marketing strategies
- Develop and manage advertising/communication campaigns for both the online and offline space, exhibitions, and promotional events
- Manage the social media channels of the company, in line with Marketing strategies
- Expertise on handling social media and Google AdWords campaigns is required.
- Help in creating and maintaining the Brand identity even in the offline space through targeted campaigns, branch branding, events, and other offline activities.
- Write copy for diverse marketing distributions (brochures, press releases, website material etc.)
- Monitor progress of campaigns using various metrics and submit reports of performance
- Effective use of AI in Marketing campaigns and brand building
Preferred candidate profile
- A self-driven Post Graduate with excellent written and spoken English
- Familiarity with social media and web analytics
- Excellent communication Skills both written and verbal
- Ability to work under pressure to deliver within aggressive timelines set
- Ability to express ideas creatively
- Strong people skills and ability to work closely with Sales and Business development teams
- MBA with 6-10 years of relevant experience in Marketing and related field.
Compensation:
- In line with qualification, experience and market benchmarks
- Group Health Insurance perks as per company policy.