Responsibilities
- Create fun, relatable and engaging content for Yarify's social media platforms.
- Develop ideas around dating, relationships, love, friendship, Gen Z culture and everyday situations.
- Write concepts, hooks, captions and short-form video ideas for Instagram Reels, YouTube Shorts and other platforms.
- Create viral and shareable content that increases Yarify's reach and followers.
- Follow current social media trends, memes, formats and popular topics.
- Develop weekly and monthly content calendars.
- Write simple and engaging scripts for short videos and Reels.
- Collaborate with the Video Editor and Graphic Designer to turn ideas into high-quality content.
- Create content specifically designed for user acquisition and app downloads.
- Develop content for Yarify features, campaigns, promotions and Gold subscriptions.
- Experiment with different content styles and hooks to improve views, engagement and conversions.
- Monitor content performance and identify what type of content performs best.




- Research competitors and successful dating/social media brands for new content ideas.
- Help build and maintain Yarify's unique voice and personality across social platforms.
- Support influencer and creator collaborations with content ideas and scripts.

What we're looking for
- Strong creativity and understanding of social media culture.
- Excellent storytelling and communication skills.
- Ability to create funny, relatable and attention-grabbing content.
- Valuable understanding of Instagram Reels and short-form content.
- Experience with dating, lifestyle, entertainment or Gen Z content is a plus.
- Ability to write strong hooks and short scripts.
- Comfortable using Canva, CapCut or similar tools is a plus.
- Knowledge of AI content tools is a plus.
- Ability to work independently and deliver content consistently.

Key Goal

Create content that people enjoy, share and remember — while turning that attention into Yarify users and app downloads.

Pay: ₹5,000

📌 senior content creator (India)
🏢 southern app
📍 India