Job Summary:

We are looking for a
Digital Marketing professional with solid SEO and Organic Growth expertise
to drive website visibility across
Google and LLM platforms
, organic traffic, and qualified leads through organic channels. The role will manage
SEO, AEO and GEO strategies, technical and on-page optimisation, content, local SEO, link building and analytics
, with a strong focus on measurable business growth.

Key Responsibilities:
- Plan, develop and implement successful and effective short-term and long-term SEO strategy
- Take ownership of organic growth with a strong focus on generating qualified leads, improving lead-to-conversion rates and delivering measurable business outcomes.
- SEO competitor analysis – dig into competitors’ keyword rankings, contents, backlink profiles, evaluate keyword difficulty, new keyword opportunities, examining site structure, discovering competitor’s winning strategies
*(regarding organic penetration)*
- Conduct keyword research to identify the right set of keywords for targeting




- Keywords to page assignment – choosing the right set of keywords for pages to be targeted
- SEO audit of the website, present ranking status and organic traffic to bring in new rankings and improve existing ranking of the pages with targeted keywords
- Review technical SEO issues on the website and recommend fixes such as crawl errors, coverage issues, URL redirects, page experience, core web vitals, sitemap.xml, broken links, https issues, page loading issues, etc.
- Review and implement appropriate schema markup and structured data across the website to improve search engine understanding, content visibility and eligibility for relevant rich results and enhanced search features.
- Optimise new and existing web page content to drive SEO value
- Plan and implement on-page activities to make the website more SEO friendly and improve rankings on Google.
- Plan and execute off-page activities such as link building
*(generating do-follow backlinks

📌 Digital Manager – Organic Growth (Kolkata Metropolitan Area)
🏢 AKHAND JYOTI EYE HOSPITAL
📍 Kolkata Metropolitan Area