Job Description
- Samskriti Business Solutions Pvt. Ltd. is seeking a results-driven Senior Digital Marketing Analyst to join our growing digital marketing team. The ideal candidate will have 4–6 years of hands-on experience in planning, executing, and optimizing multi-channel digital marketing campaigns for B2B and/or B2C businesses.
- This role requires a robust understanding of performance marketing, SEO, analytics, marketing automation, and customer acquisition strategies. The successful candidate will work closely with internal teams and clients to drive measurable business outcomes through data-driven digital marketing initiatives.

Key Responsibilities- Develop, execute, and optimize integrated digital marketing campaigns across Paid Search, SEO, Social Media, Affiliate Marketing, Display & Video Advertising, and Email Marketing.
- Identify growth opportunities and recommend strategies to improve lead generation, customer acquisition, engagement, and revenue.
- Manage campaign budgets and ensure marketing investments deliver measurable ROI.




- Plan and manage paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and other relevant platforms.
- Monitor campaign performance, analyze key metrics, and implement optimization strategies to improve conversions and reduce acquisition costs.
- Conduct audience segmentation, A/B testing, and landing page optimization initiatives.
- Monitor organic search visibility and recommend actions to improve rankings and traffic.
- Develop and implement Answer Engine Optimization (AEO) strategies to improve brand visibility across AI-powered search platforms and answer engines.
- Optimize website content to increase eligibility for AI-generated responses, featured snippets, knowledge panels, and zero-click search experiences.
- Conduct research on conversational search behavior and user intent to create content that aligns with AI-driven search experiences.
- Develop and execute social media strategies to enhance b

📌 Digital Marketing Analyst (Hyderabad)
🏢 samskriti business solutions
📍 Hyderabad