WTS Global is a digital marketing and technology company focused on helping businesses grow through performance marketing, lead generation, website development and other digital solutions.
We are currently expanding our USA-focused lead generation business and are looking for an experienced Google Ads Expert who can independently manage and optimise Google Ads campaigns for our US-based clients.
Job Overview
We are looking for someone who has strong hands-on experience with Google Ads, especially Search campaigns and lead generation.
The ideal candidate should understand how to generate qualified leads rather than simply drive traffic. You should be comfortable working with campaign budgets, keywords, conversion tracking, negative keywords, ad copies, landing pages and performance optimisation.
Experience working with USA-based clients or campaigns will be strongly preferred.
Key Responsibilities
* Plan, create and manage Google Ads campaigns for USA-based clients.
* Manage Google Search, Display, Call and Performance Max campaigns where appropriate.
* Conduct keyword research and identify high-intent search terms.
* Create and optimise ad groups, keywords, ads and extensions/assets.
* Build and maintain negative keyword lists.
* Monitor campaign performance and optimise bids, budgets and targeting.
* Focus on improving leads, CPL, conversion rate and overall campaign performance.
* Set up and monitor conversion tracking.
* Work with Google Analytics 4 and Google Tag Manager.
* Analyse search terms, CTR, CPC, conversions and other campaign metrics.
* Identify wasted ad spend and continuously improve campaign efficiency.
* Conduct competitor and market research.
* Suggest
📌 Google Ads Specialist (Daryaganj)
🏢 NU Cosmetics
📍 Daryaganj
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