Role & responsibilities
- Reputation & Strategy: Partner with senior management to design media calendars and communication strategies that build positive brand perception.
- Media Relations: Proactively build and leverage a solid national network of journalists across print, digital, TV, and regional media platforms.
- Agency Management: Drive PR agency deliverables, including press releases, media pitches, coverage analysis, and high-profile press conferences.
- Product Experiences & Events: Plan and execute major product launches, media test drives, plant tours (FAM trips), and exhibition branding.
- Content & Crisis Management: Personally draft press kits, FAQs, and executive talking points; efficiently manage inbound media queries and industry issues.
- Monitoring & Analytics: Track industry trends, analyze media coverage monthly, and suggest actionable strategies to capitalize on trends or correct biases.
Preferred candidate profile
- Experience: 9-13 years in Corporate Communications or PR (Automotive or manufacturing sector experience is highly preferred).
- Skills: Exceptional copywriting, media networking, crisis management, and event execution capabilities.
- Mindset: A proactive storyteller who can confidently counsel senior executives and drive agency accountability.