Role & responsibilities

1. On-Page Optimization
- Conduct detailed keyword research, competitor analysis, and content gap analysis.
- Optimize product pages, category pages, blogs, meta tags, headlines, internal linking, and URL structure.
- Implement schema markup, improve crawlability, and optimize site architecture.
- Improve Core Web Vitals, page experience, and mobile optimization.

2. Off-Page SEO
- Develop and execute link-building strategies (guest posts, outreach, high-quality backlinks).
- Manage local citations, business listings, and brand mentions.
- Build authority with ethical, white-hat SEO practices.

3. Technical SEO
- Perform SEO audits and fix issues related to indexing, crawling, sitemaps, and robots.txt.
- Identify and resolve technical errors on WordPress/WooCommerce platforms.
- Monitor website performance, speed optimization, image optimization, and site structure improvements.

4. Performance Tracking & Reporting




- Monitor keyword rankings, organic traffic performance, and SEO KPIs.
- Use analytics tools to generate weekly/monthly performance reports.
- Share actionable insights and recommendations to continuously improve SEO results.

Preferred candidate profile
- Solid understanding of Search Engine Algorithms & Best Practices
- Hands-on experience with On-Page, Off-Page, and Technical SEO
- Experience with WordPress, WooCommerce
- Practical knowledge of SEO tools:
- Google Analytics / GA4
- Google Search Console
- Ahrefs / SEMrush / Ubersuggest
- Screaming Frog or other audit tools
- Excellent understanding of keyword research strategies
- Strong analytical and problem-solving skills
- Ability to work independently, meet deadlines, and deliver results

📌 Seo Specialist (Delhi)
🏢 Kappa Coffee (Cohoma Coffee)
📍 Delhi