About the Role
We're looking for a hands-on CRM professional who can own the entire retention and lifecycle marketing function single-handedly. This is an individual contributor role — you will plan the strategy, build the journeys, code the creatives, push the campaigns live, and report on the numbers yourself. If you like end-to-end ownership without waiting on a team, this is for you.

What You'll Do
Design and build CRM journeys and lifecycle flows in WebEngage — onboarding, activation, cross-sell, win-back, churn prevention, cart abandonment, and transactional triggers
Plan and execute campaigns across Email, SMS, WhatsApp, Push, and In-App/In office channels
Build and edit responsive HTML email templates, fix rendering issues across clients, and manage dynamic/personalised content blocks
Own WhatsApp campaigns end-to-end: template creation, BSP submission and approval, opt-in management, and broadcast scheduling
Create user segments and cohorts based on behaviour, RFM, and lifecycle stage
Run A/B tests on subject lines, creatives, send times,



and journey paths; iterate based on results
Monitor deliverability, open/click/conversion rates, unsubscribes, and channel-wise ROI; share weekly performance reports
Coordinate with design, product, and tech teams for assets, event tracking, and API/SDK integrations

Must-Have Requirements
Hands-on working experience with WebEngage is mandatory — journey designer, segmentation, campaign setup, and analytics dashboards
Proven experience running Email, SMS, and WhatsApp campaigns at scale
Ability to write and edit HTML/CSS for email templates independently (no dependency on a developer for basic edits)
Solid understanding of customer lifecycle, segmentation logic, and retention metrics
Working knowledge of DLT registration for SMS and WhatsApp template approval guidelines
Comfortable working autonomously, managing your own calendar, and taking full ownership of deliverables
Positive analytical skill

📌 Crm Manager – Webengage Gurugram (India)
🏢 Rotoris
📍 India