Digital Marketing Executive

Company: Digital Bridge International (DBI)
Location: Markaz Knowledge City, Kozhikode, Kerala
Employment Type: Full-Time
Working Hours: 9:00 AM – 6:00 PM

Job Summary

Digital Bridge International (DBI) is looking for a Digital Marketing Executive to strengthen our digital presence, generate qualified leads and support the growth of DBI's academic, skill-development and technology initiatives.

The candidate will be responsible for planning and executing digital campaigns, creating engaging content, managing social media platforms and generating measurable business leads.

Key Responsibilities
- Plan and execute digital marketing campaigns across relevant platforms.
- Manage and grow DBI's social media presence.
- Create engaging content for Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Develop and maintain a monthly content and campaign calendar.
- Generate qualified leads through digital marketing campaigns.
- Plan, execute and monitor Meta Ads and Google Ads campaigns.
- Track campaign performance,



lead generation and conversion metrics.
- Conduct basic market and competitor research.
- Coordinate with the design and content teams for creatives, videos and promotional materials.
- Promote DBI programmes, events, webinars, workshops and technology initiatives.
- Manage digital campaigns for recent programmes and institutional initiatives.
- Explore new digital channels and marketing opportunities.
- Maintain lead databases and coordinate with the relevant business development team.
- Prepare regular digital marketing performance reports.

Required Skills
- Bachelor's degree in Marketing, Business, Communications, IT or a related field.
- 1–3 years of experience in Digital Marketing preferred.
- Strong knowledge of social media marketing.
- Practical knowledge of Meta Ads and Google Ads.
- Understanding of SEO, content marketing and lead generation.
- Basic knowledge of Google Analytics and digital marketing metri

📌 Digital Marketing Specialist (Kozhikode)
🏢 Digital Bridge International
📍 Kozhikode