1. Book Identification and Display (Product Pitching)
- Regularly inform shopkeepers about the publication's newly released books, bestsellers, and the complete catalog.
- Ensure to show sample copies to the shopkeepers to explain the book's quality, cover design, and content.
2. Order Collection and Stock Management (Order Generation)
- During shop visits, generate recent orders by keeping track of which books have sold out and which are in high demand.
- Book advance orders and maintain adequate stock if the season for educational or exam-oriented publications is approaching.
3. Coordination with Local Sellers (Wholesalers / Retailers / Indirect Retailers)
- When school or tuition class teachers recommend a book, ensure that sufficient stock of that book is already available at the local bookstores near that institution.
- Act as a bridge between the retailer and the company to prevent a shortage of books in the market when demand increases.
- Identify new counters for boosting sales.
4.
Building Relationships with Shopkeepers (Relationship Management)
- Develop positive business relationships with booksellers through regular visits, motivating them to recommend your books to customers.
- Listen to merchants' issues such as returns of goods or replacing damaged copies and provide a quick resolution at the company level for any other problems.
5. Visibility and Promotion (Display & Promotion)
- Persuade and encourage the shopkeeper to place your publication's books in a prominent location in the shop (where they easily catch the customers' eyes).
- Arrange to display publications according to the season in the display stands provided. Also, ensure posters, danglers, and other advertising materials are displayed, and verify if previously placed promotional materials are still in their proper places.
6. Market Research and Feedback (Market Research)
- Obtain a ground report on which publisher's books schools are currently using the most and