Job description:

Performance Marketing Lead SEO & AI

Company: Nustone
Location: Hyderabad
Experience: 3 - 5+ Years
Reports to: Head of Marketing & Strategy

About Nustone

Nustone is a leading UK supplier of porcelain paving, natural stone, wall cladding, garden products and outdoor living materials, serving customers through a strong ecommerce and digital presence.

About the Role

We are looking for an experienced Performance Marketing Lead to drive profitable digital growth, with a strong focus on SEO, AI-led marketing, paid acquisition and ecommerce performance.

This is a senior, hands-on individual contributor role responsible for strategy, execution, optimisation and revenue performance across traditional and emerging digital channels.

Key Responsibilities
- Lead performance marketing across Google Ads, Meta, TikTok, Pinterest, YouTube and retargeting.
- Drive profitable revenue growth while improving ROAS, CPA and conversions.
- Use SEO, keyword research and search-intent insights to strengthen paid and organic acquisition.




- Monitor and prepare for advertising and product discovery opportunities across ChatGPT, Gemini, Microsoft Copilot, Perplexity and other AI platforms.
- Build Nustones AI advertising and AI-search readiness strategy.
- Manage Google Shopping, Performance Max, Merchant Center and product feeds.
- Analyse performance across products, audiences, channels and customer journeys.
- Use AI tools for research, campaign planning, ad creation, analysis, testing and optimisation.
- Ensure accurate tracking through GA4, Google Tag Manager and conversion tracking.
- Continuously test current channels, creatives, audiences, landing pages and growth opportunities.

Requirements
- 5+ years of hands-on performance marketing experience.
- Strong ecommerce and SEO/search marketing knowledge.
- Advanced experience with Google Ads, Meta Ads, Shopping and Performance Max.
- Proven ability to improve ROAS, revenue and acquisition costs.
- Strong knowledge of GA

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