Experience: 2-4 Years
Employment Type: Full-time

Key Responsibilities
- Plan, set up, manage and optimise Facebook/Instagram and Google Ads campaigns.
- Conduct audience research, keyword research, competitor analysis and campaign planning.
- Create and manage campaigns focused on leads, conversions, traffic and brand awareness.
- Monitor campaign performance, budgets, CPL, CPA, ROAS, CTR and conversion rates.
- Continuously test and optimise audiences, creatives, ad copy, placements and bidding strategies.
- Set up and monitor Meta Pixel, Google Analytics, Google Tag Manager and conversion tracking.
- Prepare regular performance reports with actionable insights.
- Stay updated with changes in Meta and Google advertising platforms and industry trends.
- Coordinate with the creative and content teams to develop high-performing ad creatives and copy.

Requirements




- Hands-on experience with Meta Ads Manager and Google Ads.
- Strong understanding of campaign optimisation and performance marketing.
- Knowledge of Google Analytics, GTM, conversion tracking and remarketing.
- Good analytical and problem-solving skills.
- Ability to manage multiple campaigns and budgets simultaneously.
- Solid communication and reporting skills.
- Experience with lead-generation campaigns will be an added advantage.

What We’re Looking For

Someone who is data-driven, proactive and focused on delivering measurable results, rather than simply running campaigns.

Pay: ₹25,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Facebook and Google Ads Specialist (Panchkula)
🏢 Hashtag Media & Entertainment India
📍 Panchkula