Job Profile:
- 2-7 years of relevant experience in programmatic ad operations, Display Ads, A good understanding of the open RTB ecosystem and working knowledge of different channels, ad formats, SSPs, DSPs, inventory types.
- Hands on experience with Google Ad Manager, DV360 and DCM is a plus.
- Working experience with Mobile Ads and Video Ads.
- Direct experience managing publisher side programmatic platforms including SSPs, ad exchanges, and DMPs.
- Should be a team player and able to work collaboratively with the various other internal and external stakeholders.
- Understanding of digital campaign cycles.
- Conversant with measurement tools used in Programmatic like Atlas, Neilsen, IAS etc
- Excellent analytical and communication skills
Competencies For The Job:
- Setting up programmatic campaigns and revenue optimization constantly.
- Monitor all ad networks and provide periodic data pointers in order to optimize available inventory including Mobile add and Web
- Liaison with external and internal stakeholders while integrating recent networks and troubleshoot as and when needed.
- Extract and analyse from online tools and present it to the management in simple formats
- Reconcile all campaign related reports.
- Periodic update to the CM and AMs on performance of various platforms in terms of traffic and revenues, including forecasting basis data available.
- Track performance of campaigns on site by sections and ad properties.
- Validate and reconcile external i.e., third party reports from time to time.Role & responsibilities