We’re looking for someone with real D2C performance marketing experience
.
Not generic social media strategy.
Not brand campaigns.
Not content calendars.
You should have worked closely with
Meta Ads at meaningful spend
, where creative performance directly impacted CAC, ROAS and scale.
What we need
• Experience working with D2C / e-commerce brands running Meta Ads
• Solid understanding of performance creatives, hooks, angles, offers and customer psychology
• Experience analysing creative performance using metrics like CTR, CPC, CPA/CAC, CVR and ROAS
• Ability to identify why an ad worked — and turn that learning into the next 10 iterations
• Experience briefing editors, UGC creators and designers
• Strong direct-response copywriting instincts
• Comfortable researching competitors, Meta Ad Library, reviews, comments and customer pain points
• Experience building structured creative testing pipelines
Most importantly
You should have worked on accounts spending
serious money on Meta
.
When applying,
tell us:
1. Which D2C brands/accounts you’ve worked on
2. Approximate monthly Meta ad spend you were exposed to
3. Your exact role in the creative process
4. Examples of creatives/concepts you helped scale
5. What performance metrics you used to judge creative success
We are specifically looking for people who understand the difference between:
“This ad looks good.”
and
“This ad can absorb ₹5L, ₹20L or ₹50L+ of spend profitably.”
What you’ll do
You’ll work inside a product pod alongside product launchers and editors.
Your job is to:
Research → Find angles → Write concepts → Brief creatives → Launch tests → Read data → Iterate winners → Find the next winner
We launch and test aggressively, so speed and volume matter.
Experience in high-growth D2C brands, performance marketing agencies, e-commerce aggregators or large-spend Meta accounts
is strongly preferred.