Location: INDIA - PUNE - BIRLASOFT OFFICE - HINJAWADI
Title: Sr Manager-Marketing
Description:
Area(s) of responsibility
Job Description:
The BU Marketing Leader will be aligned with one or more business units / service lines/ practices and responsible for building and executing the marketing strategy and plan in concert with Business Marketing Head, regional teams, and business teams.
The right candidate will have a confident presence, with the ability to be persuasive and effective while being a good listener and building solid relationships. The Marketing Leader will achieve the goal of increasing brand visibility and creating demand among targeted customers and partners for services that are market-ready and will be responsible for every facet of preparing and packaging current services for the market. Reports to the Head of Business Marketing.
Key responsibilities:
- Build and execute marketing strategy and plan for one or more business unit/s
- Execute multi-touch Integrated Marketing campaigns across multiple channels to generate sales qualified pipeline
- Support external facing proposition development, and lead creation of external facing marketing & sales collateral for all propositions
- Execute the content marketing plan as per the editorial calendar developed for the BU/Practice
- Work directly with practice/Verticals to develop case studies, press releases, testimonials, content marketing assets
- Create content working with writing agencies, and working with SME’s
- Custodian of web and social media content for all matters related to the practice/BU
- Plan and execute effective and measurable omni-channel marketing campaigns
- Run inbound and outbound marketing campaigns to drive revenue inflows and drive awareness for the brand – PPC, SEM, Paid social
- Create deal pipeline and focus on business development by working closely with inside sales.
- Work with analyst
📌 Sr Manager-Marketing (Hinjawadi)
🏢 Birlasoft
📍 Hinjawadi
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