Job Description Content Writer / Content Strategist

Position

Content Writer / Content Strategist B2B Content & Thought Leadership

Job Summary

We are looking for a highly skilled and strategic Content Writer / Content Strategist to develop compelling, high-quality B2B content that strengthens brand authority, drives audience engagement, supports demand generation, and contributes to business growth.

The ideal candidate will combine solid B2B writing skills with strategic thinking, creating content across the buyer journeyfrom website and SEO content to thought leadership, case studies, campaign assets, and sales enablement materials.

Key Responsibilities

B2B Content Writing
- Create high-quality, engaging, and conversion-focused B2B content for different audiences, industries, personas, and stages of the buyer journey.
- Develop clear, compelling, and authoritative content that communicates complex business and technology concepts effectively.
- Maintain consistent brand voice, tone, messaging, and editorial standards across all content.

Content Strategy




- Develop and execute a comprehensive content strategy aligned with business objectives, GTM priorities, ICPs, and demand-generation goals.
- Build content calendars and editorial plans across channels and campaigns.
- Map content to buyer personas, customer journeys, funnel stages, and key business priorities.
- Identify content gaps and opportunities based on audience needs, competitor analysis, industry trends, and performance data.

Website & Landing Page Content
- Write and optimize website content, including homepage, product/service pages, industry pages, solution pages, and resource sections.
- Develop high-converting landing pages for lead-generation and demand-generation campaigns.
- Create compelling headlines, value propositions, CTAs, and messaging frameworks.
- Continuously improve content based on user behavior, conversion data, and SEO performance.

Thought Leadership
- Develop thought-leader

📌 Content Writer (Chennai)
🏢 AnnexMed
📍 Chennai