Marketing managers promote businesses, services, products, or brands. They develop marketing and pricing strategies, generate new business leads, and oversee marketing department staff. They also manage marketing budgets and analyze trends.
JOB TITLE: MARKETING MANAGER
RESPONSIBILITIES:
· Evaluating and optimizing marketing and pricing strategies.
· Analyzing market trends and preparing forecasts.
· Generating new business leads.
· Increasing brand awareness and market share.
· Coordinating marketing strategies with the sales, financial, public relations, and production departments.
· Developing and managing the marketing department's budget.
· Overseeing branding, advertising, and promotional campaigns.
· Managing the marketing department's staff.
· Preparing and presenting quarterly and annual reports to senior management.
· Promoting our brand at trade shows and major industry-related events.
· Keeping informed of marketing strategies and trends.
SKILLS:
· Demonstrable experience in marketing together with the potential and attitude required to learn
· Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
· Solid knowledge of website analytic tools (e.g., Google Analytic, Net Insight, Furniture, Web Trends)
· Experience in setting up and optimizing Google Ad words campaigns
· Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
· A sense of aesthetics and a love for outstanding copy and witty communication
· Up-to-date with the latest trends and best practices in online marketing and measurement