1. Digital Marketing: Develop and execute effective digital marketing strategies across Google Ads, Meta Ads, social media and other online platforms to generate qualified leads, enquiries and site visits.
2. ATL & BTL Marketing: Plan and execute ATL & BTL activities including hoardings, print ads, events, promotions and local activations.
3. Vendor & Agency Coordination: Coordinate with advertising agencies, media partners, vendors and other external partners for timely execution of marketing activities.
4. Market & Competitor Analysis: Conduct market research, analyse competitor activities, pricing, promotions and customer trends to identify new marketing opportunities.
5. Sales Lead & Customer Handling: Lead the sales team, handle customer enquiries and site visits, negotiate pricing and offers, drive conversions,
and support the team in achieving sales targets.
Requirements
- Minimum 5 years of experience in Real Estate Sales & Marketing.
- Strong knowledge of Digital Marketing, ATL & BTL activities.
- Experience in Google Ads, Meta Ads and social media marketing.
- Strong communication, coordination and negotiation skills.
- Ability to independently plan and execute marketing campaigns.
- Real estate project marketing experience is mandatory.