Company Description
Bon La Vie is a premium retail brand offering a curated range of toys, collectibles, gifts, lifestyle accessories, stationery, drinkware, games, and licensed merchandise. The brand focuses on bringing global trends, distinctive designs, and high-quality products together in one accessible destination. With a strong emphasis on creativity, innovation, and customer satisfaction, Bon La Vie aims to create memorable shopping experiences for families, collectors, and gift seekers. The flagship store is located at Phoenix Citadel Mall in Indore, supported by an online presence at bonlavie.com. Team members join a growing retail workplace that values fresh ideas and customer-centric thinking.

Job Title: Performance Marketing Manager (D2C Growth)

Location: Indore (Hybrid/Remote possible)

Reports to: Founder / Growth Head

Industry: D2C Retail (Toys, Kids Products, Collectibles)

Role Overview

We are looking for a highly analytical and result-driven Performance Marketing Manager to lead Bon La Vie’s online revenue growth through paid advertising.





This role is responsible for customer acquisition, scaling paid campaigns, improving ROAS, and building a sustainable D2C growth engine.

This is a revenue-linked role — performance matters.

Key Responsibilities

1️⃣ Paid Advertising Strategy & Execution
- Plan and execute Meta Ads (Facebook & Instagram)
- Manage Google Ads (Search, Shopping, Display, YouTube)
- Structure cold, warm, and retargeting campaigns
- Scale winning campaigns profitably
- Test new audiences, creatives, and funnels

2️⃣ Revenue & ROAS Ownership
- Own CAC (Customer Acquisition Cost)
- Maintain target ROAS benchmarks
- Monitor daily ad performance
- Control budget allocation
- Scale profitable ad sets

3️⃣ Funnel Optimization
- Improve landing page performance
- Work with Website Manager for CRO
- Optimize checkout journey
- Reduce cart abandonment
- Improve AOV via bundles & upsells

4️⃣ Creative Testing Strategy
- Work closely wit

📌 Performance Specialist (Indore)
🏢 Bon La Vie
📍 Indore