Company Description
Souldout is a dynamic agency specializing in event management, public relations, consultancy, and influencer management, delivering end-to-end brand and experience solutions. The team transforms events into memorable experiences while shaping compelling brand narratives and offering strategic business guidance. Services span logistics, budgeting, vendor coordination, media relations, crisis management, market research, and technology integration. Souldout also designs and manages influencer collaborations to drive authentic engagement and measurable ROI. The agency is known for innovation, professionalism, and creating impactful experiences that help clients captivate their audiences and achieve their goals.

Role Description
The Performance Marketer will be responsible for planning, executing, and optimizing data-driven marketing campaigns across digital channels to drive lead generation, conversions, and brand visibility. On a day-to-day basis, this role will manage paid advertising campaigns (such as search, social, and display), monitor performance metrics,



run A/B tests, and refine targeting and creative based on insights. The Performance Marketer will collaborate with event, PR, and influencer teams to align campaigns with ongoing initiatives and ensure consistent brand messaging. This is a full-time, on-site role based in Delhi, OH, requiring close coordination with cross-functional teams and proactive contribution to overall marketing strategy and reporting.

Qualifications
- Robust skills in performance marketing domains such as paid search, paid social, display advertising, and remarketing, with a focus on ROI and measurable outcomes.
- Experience with analytics and optimization, including campaign tracking, conversion rate optimization, A/B testing, and interpreting data to drive decisions.
- Proficiency in marketing and advertising tools, such as Google Ads, Meta Ads Manager, Google Analytics (or similar), and basic familiarity with m

📌 Performance Marketer (New Delhi)
🏢 Souldout
📍 New Delhi