Build Your Career At CRY

We believe in the power of every individual’s potential and rely on the values of justice and equity to drive our work culture.

Our longest serving employee has worked in CRY for over 31 years so we’re clearly doing something right that resonates with our people – and that is making a real difference

Assistant Manager – Retail Partnership

Mumbai

Location: Mumbai

Function: Resource Generataion

About CRY:
Recognized as India’s most trusted NGO, Child Rights and You (CRY) works tirelessly to ensure happier and healthier childhoods for India’s underprivileged children.

CRY addresses children’s critical needs by working with parents, teachers, anganwadi workers, communities, district and state level governments as well as the children themselves. Over the last 4 decades, CRY has impacted the lives of over 4.7 million children across 20 states in India.

Your Role:

This role is responsible for:
- Building sustainable channels for Retail Donor Acquisition,
- Building and managing partnerships with retail brands, outlets, malls,




- Collaborating with Digital/e-commerce platforms, redemption/Loyalty point partners and
- other digital platforms to ensure regular inflow of retail donors through these partnerships.

This role will involve identifying potential retail partners (online/offline), working with communications team to develop marketing campaigns, and ensuring high-visibility collaborations that drive both donors/ funds and awareness for our cause. Core Deliverables includes:
- Partnership Development: Identify, approach, and secure partnerships with retail businesses for fundraising tie-ups (e.g., donation at checkout, percentage of sales, redeem points and co-branded campaigns).
- Campaign Design: Work with Communications team and execute innovative fundraising campaigns with retail partners aligned with brand and cause objectives.
- Relationship Management: Maintain solid relationships with retail partners and ensure ongoing engage

📌 Assistant Manager – Retail Partnership (Mumbai)
🏢 CRY - Child Rights and You
📍 Mumbai