About the Role

We are looking for a
high-ownership, data-driven performance marketer
who thrives on scaling growth and solving complex acquisition challenges. As
Assistant Manager – Performance Marketing
, you will play a critical role in driving
app installs, first orders, and user re-engagement
through high-impact digital marketing campaigns.

This role is ideal for someone who enjoys
owning numbers, running experiments, and scaling performance campaigns aggressively
. You will work at the intersection of
marketing, analytics, and product
, using data and experimentation to unlock sustainable user growth.

If you enjoy
moving fast, testing aggressively, and turning insights into scalable growth engines
, this role is for you.

What You’ll Own

User Acquisition & Growth
- Drive
app acquisition and first-order growth
through performance marketing channels.
- Plan, launch, and scale campaigns across
Google Ads (UAC, Demand Gen, Performance Max)
and
Meta Ads (Advantage+ App Campaigns, Sales campaigns)
.
- Build scalable acquisition funnels focused on
install → order conversion




.

Campaign Strategy & Execution
- Own the
end-to-end lifecycle of campaigns
from planning and setup to optimization and scaling.
- Continuously test
audience strategies, campaign structures, and bidding models
to improve performance.
- Identify and unlock new growth opportunities across channels.

Experimentation & Creative Iteration
- Run
rapid experiments across creatives, audiences, and messaging
to unlock performance gains.
- Collaborate with creative teams to develop
high-performing ad concepts and growth experiments
.
- Drive a robust
test-and-learn culture
within performance marketing.

Data, Attribution & Measurement
- Obsess over
install, order attribution, and performance measurement
.
- Track and optimize key metrics including
CPI, CAC, conversion rates, ROAS, and LTV
.
- Leverage insights from
MMP platforms and analytics dashboards
to improve campaign performance.

Insights & Repor

📌 Senior Executive – Growth Marketing (Mumbai)
🏢 Rebel Foods
📍 Mumbai