We are looking for an experienced Franchise Marketing Manager with a solid EdTech background and 8+ years of experience to drive franchise expansion, manage franchise partner relationships, execute marketing strategies, and achieve business growth targets for Elysium Group of Companies, Madurai.

Key Responsibilities
- Develop and execute franchise marketing strategies to expand Elysium Group's presence across Tamil Nadu and beyond
- Identify, onboard, and manage franchise partners and ensure brand consistency across all franchise locations
- Visit colleges, institutions, corporates, and industry partners to promote franchise opportunities and generate leads
- Plan and execute field marketing activities — education expos, franchise meets, seminars, and road shows
- Build and maintain strong relationships with franchise partners, educational institutions, and corporate organizations
- Drive admission and enrollment targets across all franchise locations through effective marketing campaigns
- Manage digital marketing activities — Social Media, Google Ads, WhatsApp,



and Email campaigns for franchise promotion
- Monitor franchise partner performance and provide marketing support, training, and guidance
- Track and report franchise marketing performance — leads, conversions, enrollments, and ROI
- Identify new market opportunities and potential franchise territories for business expansion.

Required Skills
- MBA in Marketing / Business Administration or relevant degree
- 10+ years of marketing experience with at least 4–5 years in EdTech / Education / Franchise Marketing
- Proven track record in franchise development, institutional partnerships, and enrollment-driven marketing.
- Franchise Marketing & Development | Partner Management
- Field Marketing | Lead Generation | Campus Outreach
- College & Corporate Relationship Management
- Team Leadership | KPI Setting | Target Achievement
- Brand Management & Consistency Across Franchise Locations
- Strong Communication, Ne

📌 Franchise Marketing Manager (Madurai)
🏢 Elysium Technologies Private
📍 Madurai