Job Description
About LifeCell: Established in 2004, LifeCell International is India's top stem cell and tissue storage bank.
We harness Cell, Genes, & Tissue Sciences to offer cutting-edge healthcare solutions, such as a
>97% donor match rate for stem cell transplants, rapid genomics testing for pregnancies & infants,
advanced wound care products and cellular skin science based cosmetics.
Business Division: BioBank (Health Bank).
Position: Junior Key Account Executive (Junior KAE) (Counsellor)
Responsibilities:
1. Marketing & Awareness Activities
Execute marketing initiatives like Stem Cell Awareness Week, Mommies Day Out, Antenatal Classes,
Gifting Activities, Lucky Draws, etc., including weekends if events are planned.
Be available at designated hospitals and clinics to drive awareness and engagement through these
activities.
2. Counseling & Lead Generation
Conduct in-person counseling sessions with expectant parents at assigned maternity clinics/hospitals to
educate them on the advantages of cord blood stem cell banking as a preventive healthcare initiative.
Distribute educational materials to the target audience during OPD hours to generate interest in our
services.
Collect contact details of expectant parents to facilitate formal presentations for their families.
Generate and record daily leads from designated hospitals and clinics.
3. Lead Nurturing & Appointment Scheduling
Make outbound calls to convert leads into appointments for the sales team.
Maintain regular follow-ups with the sales team to track presentation status and ensure maximum
conversion from appointments to presentations.
4. On-Ground Presence & Relationship Building
Be present at hospitals/clinics for counseling, even when no marketing activities are scheduled.
Stay updated on advancements in stem cell science, gather feedback on services, and build rapport with
hospital support staff to foster growth opportunities.
Represent the company professionally among all stakeholders to enhance br