Job Summary:
We have an urgent opening for an SEO Analyst in our New Zealand and Australian-based organization. The Search Engine Optimization (SEO) Analyst will act as part of the SEO team, identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will funnel more visits to the website.
Duties/Responsibilities:
- Analyze the assigned website's current search engine optimization (SEO), including site structure, page structure, and internal linking structure; identify and make recommendations to optimize each area further.
- Assists with drafting, defining, and implementing unified SEO strategies and campaigns to drive long-term, sustainable site traffic.
- Conducts research, data collection, and analysis to assess the visibility of the assigned website, blogs, social media accounts, and e-commerce pages.
- Analysis of SEO traffic metrics such as search engine referrals and keyword rankings.
- Collaborates with marketing managers and other staff to provide guidance and insight on SEO and optimal user experience.
- Recommends content revisions to improve SEO and increase website visibility; changes may include incorporating new keywords and improving link strategies.
- Monitors specific SEO efforts; gathers and analyses data and reports results to the team.
- Maintains current knowledge of developments and best practices in SEO.
- Performs other related duties as assigned.
Required Skills/Abilities:
- Excellent verbal and written communication skills.
- Excellent organizational skills and attention to detail.
- Solid analytical and problem-solving skills.
- Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
- Ability to work with digital content management systems.
- Proficient with Microsoft Office Suite or related software.
- Basic understanding of HTML, JavaScript, and CSS.