21 Aug
|
Tredence
|
Bengaluru
21 Aug
Tredence
Bengaluru
Job Title: Associate Manager - Field & Partner Marketing
Experience: 5-9 years
Location: Bangalore
Reports To: Head of Field & Partner Marketing
Key Responsibilities:
Strategic Planning:
- Develop and manage quarterly and annual partner marketing plans, ensuring alignment with partner objectives, available marketing opportunities, and compliance with relevant guidelines and processes.
- Lead joint business plans with partner teams, serving as the primary marketing liaison to drive deeper collaboration, program alignment, and shared growth.
- Plan and execute a diverse slate of partner-aligned initiatives--including trade shows, conferences, solution launches, awards, and sponsorships--to elevate Tredence's visibility as an industry-leading analytics partner.
- Lead joint portfolio marketing and thought leadership efforts by aligning with CBOs, practice leaders, channel teams, and partners to create impactful content--case studies, videos, CXO surveys, press releases, solution sheets, and internal communications--that enhance brand equity and partner success.
- Secure and maximize use of Marketing Development Funds (MDF) for joint campaigns, ensuring productive and strategic use of partner resources to support key offerings and accelerators.
- Support onboarding and marketplace activation to drive awareness and demand for joint solutions and portfolio innovations.
- Champion partner value propositions internally and externally, ensuring alignment across Tredence teams, partner organizations, and target client segments.
Event Management:
- Plan, organize, and execute a wide range of events, such as trade shows, conferences, new service launches and sponsorships.
- Experience running large customer conclaves with a significant budget upwards of $250k.
- Coordinate event logistics, including venue selection, vendor management, budgeting, and scheduling.
- Collaborate with internal stakeholders and external partners to ensure successful event execution and seamless cu
📌 Senior Marketing Specialist (Bengaluru)
🏢 Tredence
📍 Bengaluru