JOB SUMMARY

We are hiring a
Performance Marketing Specialist – Amazon Ads & E-commerce
to drive revenue growth and profitability for D2C and e-commerce brands, with a
primary focus on Amazon Advertising and marketplace growth
.

The role will be responsible for planning, executing, optimizing, and scaling Amazon Ads campaigns while improving product visibility, conversion rates, organic ranking, and overall marketplace revenue.

The ideal candidate should have solid hands-on experience in
Amazon PPC, Seller Central, keyword research, campaign structuring, bid optimization, ACOS/TACOS management, and e-commerce performance analysis
.

This is a
performance-first role
, where revenue, profitability, ROAS, ACOS, TACOS, and overall business growth are the core KPIs.

KEY RESPONSIBILITIES1. Amazon Ads Management – PRIMARY RESPONSIBILITY
- Plan, execute, manage, and optimize
Amazon PPC campaigns
.
- Manage
Sponsored Products, Sponsored Brands, and Sponsored Display
campaigns.
- Build and optimize
Auto, Manual, Broad, Phrase, and Exact Match
campaigns.
- Conduct
keyword research,



search-term analysis, competitor analysis, and negative keyword optimization
.
- Optimize
bids, budgets, placements, targeting, and campaign performance
.
- Identify high-performing keywords, ASINs, products, and campaigns and scale them profitably.
- Monitor and optimize
ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and sales
.
- Control advertising spend while maintaining profitability and revenue growth.
- Develop strategies for
product launches, ranking, seasonal campaigns, and promotional periods
.
- Identify opportunities to improve Amazon advertising efficiency and marketplace revenue.

2. Amazon Marketplace Growth
- Drive overall sales growth through
Amazon Seller Central
.
- Optimize Amazon product listings including
titles, bullet points, descriptions, images, keywords, A+ Content, and storefronts
.
- Improve
product discoverability, organic ranking, traffic, and conversion ra

📌 Performance Marketing Specialist-Amazon Ads (Pune Cantonment)
🏢 White Warbler Communications
📍 Pune Cantonment