We are looking for a Digital Marketing Executive who can independently manage our digital presence, including website management, social media, online advertising, content planning and digital campaigns.

The ideal candidate should have a good understanding of digital marketing and be comfortable working with websites, social media platforms, analytics and AI-powered marketing tools.

Key Responsibilities

* Manage and maintain the company website and ensure content is regularly updated.

* Add and update products, images, descriptions, banners and promotional content on the website.

* Coordinate basic website development, improvements and troubleshooting.

* Work with developers when advanced website changes or integrations are required.

* Manage company social media accounts including Instagram, Facebook, YouTube and WhatsApp Business.

* Plan and maintain a monthly social media content calendar.

* Create and publish posts, reels, stories, promotional content and product-related content.

* Develop digital marketing campaigns to increase brand awareness,



engagement and sales.

* Plan, execute and monitor Meta Ads (Facebook & Instagram) and Google Ads campaigns.

* Monitor campaign performance and optimize advertisements based on results.

* Conduct basic keyword research and implement SEO strategies to improve website visibility.

* Monitor Google Search Console, Google Analytics and other digital marketing platforms.

* Track website traffic, leads, engagement, conversions and campaign performance.

* Prepare regular digital marketing performance reports.

* Research competitors, market trends and recent digital marketing opportunities.

* Work closely with the sales, marketing and graphic design teams.

* Use AI tools to improve content creation, campaign ideas, research and marketing productivity.

Website Development Requirements

The candidate should have practical knowledge of website management and preferably basic development knowledge.

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📌 Senior Digital Marketing Executive (Madurai)
🏢 Princy Mom and babys
📍 Madurai