TSMs execute sales plans on the ground, working closely with distributors and retailers to drive sales.
KEY RESPONSIBILITIES
- Business
Secondary Sales:
- Achieve daily/weekly secondary targets.
- Drive DSO R&R; and other engagement programs
- Achieve monthly & Quarterly targets (DOA & WOD) of Platinum & Gold outlets.
- Ensure timely collection of payments from distributors and direct dealers.
- Visit all Platinum and gold outlets and ensure target achievement
- Placement of NPD at the right set of outlets and achieve NPD targets
Nex Direct Dealers:
- Ensure regular billing of nex direct dealers.
- GTM Execution
GTM Execution:
- Execute the network expansion plan by adding required no of distributors for a specific BU.
- Ensure primary collection of the old distributor within the timelines
Distributor Infrastructure:
- Ensure distributor have required infrastructure as per the guidelines
- Ensure that Regular service of the trade by faster delivery by distributors.
- In Market execution
Process Efficiency Improvement:
- Improve market service speed and execution quality.
Driving Productivity:
- Maximize sales calls and coverage efficiency in the territory.
Driving Weighted & Numeric Distribution:
- Expand retailer base and improve stock placement at outlets.
Market Working:
- Ensure DSO Availability, Market working and servicing to top outlets personally
Scheme Optimization & Loyalty Management:
- Timely Communication of schemes in trade and monitor their effectiveness.
- ISP management: Ensure target achievement of ISP outlets.
Market Activities:
- Executing market engagement activities and deployment of BTL elements, RBP program
Market Intelligence:
- Collect feedback from retailers and competitors to share with RSMs.
- Aft