Location: Velachery, Chennai (On-site)

Experience: 4–7 years in SEO, content strategy, organic search, or related role

Employment Type: Full-time

Calibre 65 is a Singapore-based luxury watch retailer selling worldwide. We are also launching a current luxury jewelry brand. We are looking for a strategic and execution-focused Search and Content Manager to lead all organic search and organic content efforts for both Calibre 65 and the new jewelry brand across traditional and emerging discovery channels.

What You’ll Do
- Own the organic search strategy for Calibre 65 and the new luxury jewelry brand, including SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and other emerging methods through which customers discover and evaluate brands.
- Develop and execute a comprehensive content strategy for organic search, AI-driven discovery, and other relevant platforms for both brands.
- Create and oversee content for websites, blogs, landing pages, FAQs, knowledge bases,



and other assets optimised for search engines and AI answer platforms across both Calibre 65 and the jewelry brand.
- Write and guide the creation of social media captions and short-form copy that align with search and content strategy for both brands.
- Conduct keyword research, topic clustering, intent mapping, and content gap analysis to identify high-value opportunities for watches and jewelry categories.
- Optimise existing content for relevance, authority, structure, schema, and user intent across luxury watch and jewelry collections.
- Monitor performance metrics (rankings, traffic, engagement, conversions) for both brands and iterate strategies based on data and industry changes.
- Stay updated on AI search, SGE, LLM-based discovery, voice search, and other new information-gathering behaviours and adapt content accordingly.
- Work closely with the Brand Manager and Singapore-based marketing team to ensure content and search strategies align with overall brand and marketing di

📌 Search and Content Manager (Velachery)
🏢 Calibre 65 Pte
📍 Velachery