KEY RESPONSIBILITIES

1. Content Creation, Shooting & Editing

Content creation will be a major part of this role.

The candidate will be responsible for regularly creating high-quality content for both brands.

This includes:
- Shoot Reels and short-form videos using phone/camera.
- Shoot products, outfits, behind-the-scenes content and styling videos.
- Direct models/founders/team members during content shoots.
- Understand framing, lighting, angles and composition.
- Capture detail shots of fabrics, embroidery, silhouettes and craftsmanship.
- Create content specifically for Instagram Reels, Stories and Meta Ads.
- Edit Reels and short-form videos independently.
- Add appropriate music, transitions, subtitles and text.
- Create easy graphics and Stories using Canva.
- Edit content using CapCut, InShot, Premiere Pro or similar software.
- Adapt one shoot into multiple pieces of content.
- Maintain an organised library of raw footage and edited content.

The candidate should be comfortable picking up a phone/camera and creating content independently,



rather than depending on an external production team for everyday content.

2. Social Media Strategy & Management

Manage both:

Label Aadisha
Premium curated Indian & occasion wear.

Curated by Aadisha
Customised Indian wear.

Responsibilities include:
- Develop separate strategies for both brands.
- Create monthly and weekly content calendars.
- Plan Reels, Stories, posts and campaigns.
- Research trends and relevant content formats.
- Write hooks, captions and CTAs.
- Schedule and publish content.
- Maintain consistent brand aesthetics.
- Engage with the audience and identify potential customers.
- Track content performance.
- Continuously experiment with new formats.

We are not looking for someone whose strategy is simply:

Post 3 Reels every week.”

Every piece of content should have a purpose, whether that is reach, trust, product discovery, enquiries or sales.

3. Meta Ads & Performance Marketing

This is one

📌 Social Media Manager (Indore)
🏢 Aadisha Boutique
📍 Indore