Job Summary

We are looking for a creative and results-driven Digital Marketing Expert to develop, implement, and manage digital marketing strategies that increase brand visibility, generate leads, drive website traffic, and improve customer engagement.

Key Responsibilities
- Develop and execute comprehensive digital marketing strategies across multiple platforms.
- Manage SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising campaigns.
- Plan and manage campaigns on Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
- Optimize website content and landing pages for SEO and lead generation.
- Manage and grow social media channels including Instagram, Facebook, LinkedIn, and YouTube.
- Create and coordinate engaging content for posts, reels, blogs, videos, and other digital platforms.
- Monitor campaign performance and analyze metrics such as CTR, CPC, CPL, conversions, engagement, traffic, and ROI.
- Coordinate with graphic designers, content writers, video editors, and sales teams.




- Stay updated with the latest digital marketing trends, Google algorithm updates, AI tools, and advertising best practices.

Required Skills
- Robust knowledge of SEO, SEM, PPC, SMM, content marketing, and email marketing.
- Hands-on experience with Google Ads and Meta Ads Manager.
- Knowledge of Canva, CapCut, Adobe tools, or similar creative software is an advantage.
- Ability to use AI tools for content creation, research, campaign optimization, and marketing automation.

Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications, or a related field.
- Relevant certifications in Google Ads, Google Analytics, Meta, HubSpot, or SEO will be an added advantage.
- 2–5 years of relevant experience in digital marketing preferred.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Ludhiana)
🏢 Piranha International
📍 Ludhiana