About the Company:

We are a fast-growing D2C and marketplace brand focused on innovative consumer products, including maternity appliances and home appliances. We sell across our website and platforms like Amazon, Flipkart, and FirstCry, and are looking to scale aggressively through performance marketing.

Role Overview:

We are looking for a Performance Marketing Specialist who can manage and optimize paid advertising campaigns across Meta, Google, and marketplaces. The ideal candidate should be data-driven, execution-focused, growth-oriented, and result-oriented, with hands-on experience in scaling ecommerce brands.

In addition to paid marketing, the candidate should have a basic to intermediate understanding of SEO to support long-term organic growth.

Key Responsibilities:1. Paid Ads Management
- Plan, execute, and optimize campaigns on:
- Meta Ads (Facebook & Instagram)
- Google Ads (Search, Display, Shopping)
- Amazon Ads (Sponsored Products, Sponsored Brands)
- Monitor daily performance and take data-driven decisions

2. Campaign Optimization & Scaling




- Analyze campaign performance (ROAS, CPA, CTR, conversions)
- Scale winning campaigns and pause underperforming ones
- Conduct A/B testing for creatives, audiences, and funnels

3. Funnel & Strategy Execution
- Understand and optimize full marketing funnel:
- Awareness → Consideration → Conversion
- Work on retargeting strategies and audience segmentation4. Tracking & Analytics
- Set up and manage:
- Meta Pixel & Conversion API
- Google Analytics (GA4)
- Conversion tracking across platforms
- Generate reports and actionable insights

5. Creative Coordination
- Work closely with design/content team to:
- Develop high-converting ad creatives
- Suggest hooks, copy, and formats (UGC, testimonial, demo)
- Continuously test recent creatives for better performance

6. Marketplace Ads Optimization
- Manage Amazon Ads campaigns
- Improve product visibility and conversions
- Coordinate with listing team for better perfor

📌 Performance Marketing Specialist (Bibwewadi)
🏢 Roboson India
📍 Bibwewadi