Job description — Lead Generation Specialist

Reports to:
Head of Marketing

About the role:
Backtech is building outbound lead generation from the ground up. This role owns the full motion — from sourcing through qualified handoff.

Key responsibilities
- Build and manage prospect lists in Apollo against a defined ICP (founders/entrepreneurs, C-suite, directors, SMB owners)
- Run LinkedIn Sales Navigator outreach (connections, InMail) against the same ICP
- Set up, launch, and manage cold email sequences in Instantly, including sending-domain warm-up and ongoing deliverability monitoring
- Verify list quality (Apollo-native checks, ZeroBounce as backup) before any list touches a sending domain
- Coordinate with our GHL lead on funnel routing so qualified leads flow cleanly into the pipeline
- Report campaign performance (opens, replies, questionnaire completions) to the Head of Marketing
- Run structured A/B tests on subject lines, messaging, and sequencing




- Maintain data hygiene across Apollo, Instantly, and GHL

What you'll bring
- Hands-on experience with Apollo.io or a comparable sales intelligence platform
- Real working knowledge of cold email deliverability — SPF/DKIM/DMARC, domain warm-up, sender reputation — not just "I've sent cold emails before"
- LinkedIn Sales Navigator experience for B2B prospecting
- Comfortable reading campaign data and adjusting based on it
- Robust written English — you'll be refining outbound copy aimed at US executives
- Bias toward action; comfortable in a small, fast-moving team

Nice to have
- GoHighLevel (GHL) experience
- Familiarity with Clay or similar enrichment tools
- B2B services or staffing industry background
- Has personally dealt with a damaged sending domain before and knows exactly what not to repeat

📌 Lead Generation Specialist (Salva)
🏢 BackTech
📍 Salva