We are seeking a highly skilled and dynamic professional to join our Global Digital Marketing team as the Senior A ssociate of Organic Search . In t his critical role, you will be driving Unisys' digital marketing success by managing, optimizing , and expanding our organic search efforts . This role requires a data-driven mindset, curiosity , and an in-depth understanding of the fundamentals of SEO (Search Engine Optimization) and GEO/AI Search . The successful candidate will work closely with cross-functional teams to align visibility strategies with business objectives and elevate our online presence and search results .
Responsibilities:
- Plan, execute, and optimize organic search efforts to increase search visibility in Google and Bing, as well as LLMs.
- Regularly monitor organic visibility, traffic and performance a nd report out to stakeholders accordingly.
- P rovide recommendations for keyword targets, internal linking, content adjustments and best practices.
- Ensure the technical SEO health of Unisys.com by performing crawls and monitoring Google Search Console and Bing Webmaster Tools.
- Identify opportunities to expand public relations and other newsworthy activities to generate backlinks .
- Collaborate with agency partners that manage paid search to develop efficient search coverage and share insights.
- Generate actionable insights through in-depth analysis of campaign data and create regular performance reports.
- Utilize analytics tools like Google Analytics, social media insights, and ad platform dashboards.
- Partner with the Sr. Manager of Paid Media to develop and refine organic search strategies that align with Unisys’ overall marketing goals.
- Work closely with content creators, developers , and web team to ensure SEO best practices are in place as recent pages are developed and launched .
- Coordinate with other digital marketing channels (e.g., Media , Social , SEM, email) for an integra