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Job Description
Senior Manager - Sales Development

Job Summary
The Senior Manager - Sales Development will be responsible for driving sales-force effectiveness, field productivity, and execution excellence across the PCH business. The role will focus on strengthening sales development initiatives, improving route-to-market effectiveness, enabling digital adoption, and driving performance governance through analytics and structured reviews. The incumbent will work closely with Sales, Finance, HR, IT, Supply Chain and other cross-functional stakeholders to improve coverage, productivity, conversion, and overall sales efficiency. The role requires a solid mix of business understanding, analytical capability, project management, and field orientation to translate business challenges into scalable and impactful solutions.

Job Qualifications
Masters degree in Business Administration, Marketing, or related field

Experience
- 10-12 years of relevant experience in FMCG & OTC in Sales Development, Sales Force Effectiveness (SFE), Commercial Excellence,



or Sales Operations & Sales IT roles

(Management Trainee – 3-5 Years ASM & 3-4 Years Regional Sales Development/Customer Marketing)
- Prior sales experience is mandatory, Experience in national or multi-region roles preferred
- Hands-on exposure to sales analytics, business dashboards, field productivity improvement, and performance governance
- Experience in digital enablement initiatives such as DMS / SFA adoption, reporting automation, and process simplification
- Preferred experience in roles such as ZCMM / RSDM or similar sales development positions

Job Responsibilities
- Sales Force Effectiveness & Coverage Optimization
- Drive improvements in territory alignment, beat planning, outlet coverage, and call productivity
- Strengthen route-to-market effectiveness across distributors, super stockists, and key channels
- Drive sales-force productivity and efficiency improvement initiatives
- Digita

📌 Senior Manager (Mumbai)
🏢 PIRAMAL PHARMA
📍 Mumbai