CMO / Head of Digital Marketing & B2B Growth

Experience: 5+ Years

Type: Full time

About the Role

We are looking for a hands-on CMO / Digital Growth Leader to transform our offline manufacturing business into a strong online B2B brand and lead-generation engine.

Key Responsibilities

* Develop and execute the company’s digital marketing and online growth strategy.

* Build and strengthen our website, LinkedIn, Instagram, Google and B2B marketplace presence.

* Generate qualified B2B leads through Google Ads, LinkedIn, SEO, email marketing, cold outreach and other digital channels.

* Build and manage the complete B2B sales funnel: Lead → Qualification → Enquiry → Quotation → Order.

* Identify and target corporate procurement teams, distributors, exporters, agencies and institutional buyers.

* Set up and manage CRM, lead tracking, marketing automation and analytics.

* Create and manage content, campaigns and marketing collateral.

* Work closely with the sales team to improve lead conversion and revenue.

* Track CAC, CPL, qualified leads,



conversion rates, ROAS and marketing-generated revenue.

* Build and eventually lead a high-performing digital marketing team.

Ideal Candidate

* 5+ years of experience in B2B digital marketing / growth marketing.

* Proven track record of generating B2B leads and revenue online.

* Strong knowledge of Google Ads, LinkedIn, SEO, email marketing and CRM.

* Data-driven, entrepreneurial and highly execution-oriented.

* Comfortable building marketing systems from scratch.

* Experience in manufacturing, corporate gifting, sustainable products or B2B businesses is a plus.

The primary objective is simple:

Take the company from an offline-first business to a digitally driven B2B business with a predictable flow of qualified leads and online-generated revenue.

Pay: ₹30,000.00 - ₹50,000.00 per month

Benefits:
- Flexible schedule
- Paid sick time

Work Location: In person

📌 Chief Marketing Officer (Kolkata)
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📍 Kolkata